THE REPORT
Mini-guides and stories from the world of content marketing… and beyond!
Four lessons from Eurovision to implement a successful content marketing strategy
This year's Eurovision Song Contest is well underway (at the time of publication, we'll probably be some time after semi-final 2) has now concluded and boy, what a ride it was. As a mega fan, I've got my little clipboard ready to award my favorite song 12 points I was...
What a street violin player can teach you about marketing your business
What this not-so-talented violinist does and how she does it can help you market your business. Here’s how.
What’s the story you tell your potential clients?
There's always more to every story. A narrative may seem linear, but it often has many layers, and depending on who you rely on to tell the story, multiple perspectives. International Women's Day is a great time for remembering stories about the trailblazing women on...
The essential content development apps for every entrepreneur
Technology is one of the essential components of a well-oiled, unstoppable content machine. It elevates your content, it helps you unleash your creativity, and most importantly, it saves you time. But technology can also be daunting. The technology landscape is vast...
12 Books of 2020 (and inspiration for 2021!)
Is reading more books one of your new year's resolutions? If so, you're on the right track to make your content marketing efforts amazing! How so? There's always inspiration in books, no matter what subject or topic they tackle. For me, inspiration comes in the form...
Are you doing poke bowl content marketing?
Does your marketing strategy look like a delicious poke bowl? And is that a good thing or a bad thing? Poke, a traditional dish in Hawaiian cuisine, consists primarily of diced fish seasoned with condiments like soy sauce and mixed with other vegetables and spices,...