THE REPORT

Mini-guides and stories from the world of content marketing… and beyond!

How to communicate through difficult and divisive times

How to communicate through difficult and divisive times

Words matter more than you think. We're currently living in extraordinary times. Monumental shifts are happening throughout our societies, whether we're talking about the way we consume and interact amidst the COVID-19 crisis or the tipping point to break a system of...

[Case Study] How to turn seasonal into evergreen content

[Case Study] How to turn seasonal into evergreen content

Different crises bring with them different challenges, but they all have one thing common. They all, eventually, pass. That will also be the case with the current coronavirus pandemic, even when it seems to try to "pull a Gandalf" every time we see a slight...

Four Ways to Keep your Business Relevant with Content Marketing

Four Ways to Keep your Business Relevant with Content Marketing

Most potential clients are not ready to buy from you right now. But when they are, you want them to think of you and only you.  In the business world, the buzz word is "thought leadership." In the world of mere mortals, content marketing is all about staying in the...

The Girl on the Train

The Girl on the Train

Synopsis: Read on Amazon Author: Paula Hawkins This 2015 release ws the first novel by author Paula Hawkins and the reactions was very positive. It tells the story of Rachel, a divorced alcoholic woman who rides a comuter train to London every day and enjoys watching...

Face Paint: The Story of Makeup

Face Paint: The Story of Makeup

Synopsis: Read on Amazon Author: Lisa Eldridge Combining 2 things I enjoy very much, history and makeup, Face Paint provides a very interesting view of the history of cosmetics, more specifically makeup and different trends and products used throughout history....

How to get into a social media argument

How to get into a social media argument

Are you ready to get yourself in social media hot water? Say no more! All you have to do is talk about anything related to any of the topics listed here. Ensuing arguments guaranteed! Almost every day, it appears as if people are up in arms about something making the...