THE REPORT

Mini-guides and stories from the world of content marketing… and beyond!

What’s the story you tell your potential clients?

What’s the story you tell your potential clients?

There's always more to every story. A narrative may seem linear, but it often has many layers, and depending on who you rely on to tell the story, multiple perspectives.  International Women's Day is a great time for remembering stories about the trailblazing women on...

The essential content development apps for every entrepreneur

The essential content development apps for every entrepreneur

Technology is one of the essential components of a well-oiled, unstoppable content machine. It elevates your content, it helps you unleash your creativity, and most importantly, it saves you time. But technology can also be daunting. The technology landscape is vast...

12 Books of 2020 (and inspiration for 2021!)

12 Books of 2020 (and inspiration for 2021!)

Is reading more books one of your new year's resolutions? If so, you're on the right track to make your content marketing efforts amazing! How so? There's always inspiration in books, no matter what subject or topic they tackle. For me, inspiration comes in the form...

Are you doing poke bowl content marketing?

Are you doing poke bowl content marketing?

Does your marketing strategy look like a delicious poke bowl? And is that a good thing or a bad thing? Poke, a traditional dish in Hawaiian cuisine, consists primarily of diced fish seasoned with condiments like soy sauce and mixed with other vegetables and spices,...

Successful marketing is like growing carrots

Successful marketing is like growing carrots

One day, totally out of the blue, I decided I needed to plant vegetables. Not "wanted." I needed to do so.  I need to clarify that my ability to keep a decorative plant alive at this point was non-existent, so deciding to grow food was quite the stretch.  And thus, I...

3 ways to reuse old content into your current content strategy

3 ways to reuse old content into your current content strategy

Old content is not old news. In this post, you learned a method that helps you generate a bunch of new ideas for a solid content strategy that'll support keeping your business visible and relevant. Today we're going to tackle an untapped resource in your content...