by Paola | Jun 24, 2020 | Content Marketing Tips, Featured, Food for Thought
Words matter more than you think. We’re currently living in extraordinary times. Monumental shifts are happening throughout our societies, whether we’re talking about the way we consume and interact amidst the COVID-19 crisis or the tipping point to break...
by Paola | May 21, 2020 | Content Marketing Tips, Featured
Different crises bring with them different challenges, but they all have one thing common. They all, eventually, pass. That will also be the case with the current coronavirus pandemic, even when it seems to try to “pull a Gandalf” every time we see a...
by Paola | May 14, 2020 | Content Marketing Tips, Featured
Most potential clients are not ready to buy from you right now. But when they are, you want them to think of you and only you. In the business world, the buzz word is “thought leadership.” In the world of mere mortals, content marketing is all about...
by Paola | Feb 5, 2020 | Books
The author, Mo Gawdat, Chief Business Officer at Google’s X, tries to crack the code and apply an engineer’s approach to happiness. The premise is simple: can we use logic and problem solving (instead of a more spiritual or philosophical approach) to find...
by Paola | Jan 14, 2020 | Books
When thinking about facts and figures, most people would have a pretty bleak outlook of the world we live in these days. And yet, when looking at the data, it turns out we’re doing much better than we think. The late Hans Rosling defines Factfulness as...