This year's Eurovision Song Contest is well underway (at the time of publication, we'll probably be some time after semi-final 2) has now concluded and boy, what a ride it was. As a mega fan, I've got my little clipboard ready to award my favorite song 12 points I was...
What a street violin player can teach you about marketing your business
What this not-so-talented violinist does and how she does it can help you market your business. Here’s how.
What’s the story you tell your potential clients?
There's always more to every story. A narrative may seem linear, but it often has many layers, and depending on who you rely on to tell the story, multiple perspectives. International Women's Day is a great time for remembering stories about the trailblazing women on...
The essential content development apps for every entrepreneur
Technology is one of the essential components of a well-oiled, unstoppable content machine. It elevates your content, it helps you unleash your creativity, and most importantly, it saves you time. But technology can also be daunting. The technology landscape is vast...
3 ways to reuse old content into your current content strategy
Old content is not old news. In this post, you learned a method that helps you generate a bunch of new ideas for a solid content strategy that'll support keeping your business visible and relevant. Today we're going to tackle an untapped resource in your content...
5 Steps to Never Run Out of Content to Share
You're ready to start creating awesome content to keep your business relevant in these times, and then it happens: Blank. Nothing. Ok, maybe not that dramatic. Perhaps you come up with two or three ideas and can't go further than that. And even if you have a bunch of...
How to communicate through difficult and divisive times
Words matter more than you think. We're currently living in extraordinary times. Monumental shifts are happening throughout our societies, whether we're talking about the way we consume and interact amidst the COVID-19 crisis or the tipping point to break a system of...
[Case Study] How to turn seasonal into evergreen content
Different crises bring with them different challenges, but they all have one thing common. They all, eventually, pass. That will also be the case with the current coronavirus pandemic, even when it seems to try to "pull a Gandalf" every time we see a slight...
Four Ways to Keep your Business Relevant with Content Marketing
Most potential clients are not ready to buy from you right now. But when they are, you want them to think of you and only you. In the business world, the buzz word is "thought leadership." In the world of mere mortals, content marketing is all about staying in the...